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Ria Guha

Key Design Decisions:

  • Clean, modular layout: Prioritized data clarity and scannability using card-based sections.

  • Color-coded visuals: Used subtle, intuitive colors to separate messages, calls, and activity types.

  • Sidebar navigation: Allowed quick access to inboxes, filters, and team views.

  • Interactive charts: Hover states and tooltips made complex data easily digestible.

  • User role context: Tailored views for individuals vs team leads.

  • Export & filter tools: Enabled quick reporting and trend exploration.

  • Consistent design system: Ensured visual harmony and reduced learning curve.

Outcome & Impact:

  • Simplified analytics into a visually clean and interactive dashboard.

  • Reduced time to insights by allowing users to access daily/weekly data at a glance.

  • Improved team accountability by highlighting top performers and engagement trends.

Pain Points:

Difficulty in visualizing weekly and daily communication stats.

Unclear understanding of engagement patterns across teams

Need for personalized insights without data overload.

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Objectives :

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Present large amounts of data in a digestible, visual-first manner.

Design a dashboard that feels light, intuitive, and human-centric.

Allow for filtering and breakdown of metrics by time and category.

Enable users to quickly identify high-performers and communication trends.

Target Users:

Sales Managers

Team Leads

Communication Analysts

Dialin

Problem Statement :

Sales and communication-heavy teams struggle to get quick insights into their daily messaging, calls, and team activity. Most analytics tools are cluttered, overly technical, or lack clarity in showing what actions are driving engagement.

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